Course Content
BUSINESS DNA
DEFINITIONS
CHAPTER: VISION - Today, Tomorrow, Future
CHAPTER: VISION - Portfolio
CHAPTER: VISION - Brand Choices
CHAPTER:VISION- What you are/not/could be
Course Created By
Course Author
Course Details
The Business DNA Bundle gives you access to the full Find Your Formula audit program as well as the Business DNA program. FIND YOUR FORMULA
You will begin with the 4 module Find Your Formula audit that covers the following key areas of your business: your Brand, Products, Channels, and your Sales Systems, as well as the Numbers that sit beneath it.
The Audit will give you a clear overview of the current state of your business and the numbers that make up your current business model, with a view of where the gaps are in the business and where things need to change. This module lays the ground work for the Business DNA curriculum to be able to delve deeper into creating a strategy to go with the audit report.
BUSINESS DNA PROGRAM The Business DNA curriculum is designed to give you everything you need to build your business brand blueprint for growth. You will be taught how to define your purpose-led vision for growth, identify the trends and patterns in your industry, and the market gaps in your industry, and understand how to make strategic brand choices. We will also help you to identify your brand assets to create a profitable and sustainable business model and a higher valuation. WHY CREATING YOUR BUSINESS DNA IS IMPORTANT Most people build their business around products. Market leaders build their businesses around Brand. Once you've identified your brand asset, there are three key areas to explore to design your DNA: your gap, your game, and your story. These give you the blueprint from which to build your business. When people recognise their true gap in the market it enables them to build the bigger value in their business. WHAT YOU WILL GET FROM THE PROGRAM
- A greater understanding of the value of "Brand"
- Clarity on the difference between 'Brand' and 'Branding'
- Your personalised Business DNA blueprint and an understanding of the hidden asset in your business
- Key actions to implement in your business to strengthen and differentiate your brand
- A go-to-market channel strategy to create a 'pull' in the market
- You will have crafted your micro voice that integrates with the macro voice of the Business DNA
- You will have designed a fully integrated campaign sales system to spike revenue
- You will have designed a fully integrated Growth System that links to your asset
