Course Content
CLASSROOM LOCKER
Welcome
What is Personal Brand?
Your Vision for Personal Brand
The Fame Game
The Audit
Which player are you?
Creating Your Micro Voice
THE PLAN: PUSH TO PULL
Course Created By
Course Author
Course Details
Personal Brand is split in to multiple lessons. The course is designed to teach you about the Who Era and the currency of the new celebrity; influencers, networks and world leaders. The course teaches you how to turn your profile into an asset, understand the metrics for measuring your success, and identify the scale and reach of your fame.
To do this we will help you:
- Learn how to turn your profile into an asset
- Decide where you want to play in the organisational structure to drive awareness
- Audit your Google fame - How are you showing up on and off-line?
- Craft your micro voice to align with the macro voice of the business
- Write out your personal DNA to build and activate your personal brand plan.
