Welcome (officially!) to Week 1 of the Find Your Formula Program. 

This lesson is all around Brand which is defined as the end-to-end of the whole of the business model.

Please have your Audit Sheet to hand for this lesson, we’re going to be starting at the top looking at the Brand layer for this lesson (available to download from the Poster Pack in the Classroom Locker here).

Watch this video until the end and select “Next Lesson” to take you to the next video in this series: Product & Channel (Module 2)