Discover: Bridge (part 1)
Last week, the discussion was around where you were with your audit and looking at what you’ve done and what you need to do, and then where you are moving your business from and to.
In these first four weeks, what we’re going to be looking at is commercialization (reference “core and bridge” from L&D program).
We’re going to drive deep into it and ensure that you know what you’re building your business to over the next 12 months and commercializing the business; so what pricing, what packaging, what positioning you’re doing around that.
Today’s session will focus mainly on the Bridge, your 3 words, and do you know the number that you’re trying to get your business to in 12 months from now?
Poster referenced in this session:
BM4 – Discover Brand Ladder System
Lesson Pack:
