PERSONAL DNA Dutton Gregory legal firm cohort 1 Group
This is a private group. To join you must be a registered site member and request group membership.
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The Personal DNA Bundle gives you access to the full Find Your Formula audit program as well as the Personal DNA program.
FIND YOUR FORMULA
You will begin with the 4 module Find Your Formula audit that covers the following key areas of your business: your Brand, Products, Channels, and your Sales Systems, as well as the Numbers that sit beneath it.
The Audit will give you a clear overview of the current state of your business and the numbers that make up your current business model, with a view of where the gaps are in the business and where things need to change. This module lays the groundwork for the Personal DNA curriculum to be able to delve deeper into creating a strategy around personal brand to go with the audit report.
PERSONAL DNA PROGRAM
Turn your profile into an asset is designed to support business owners and employer brands in building out their profiles and engaging with their community, to lead with the Human Voice of the organisation through a recession and beyond
By discovering each individual's unique voice, you can expand your channel and networks to engage with your audience and a wider audience of the organisation, drawing on the authenticity of what is exceptional to you and your people and learning how to apply it.
Allowing you to bring value to both the business and yourself, as you live the true Brand of YOU every day.
WHY TURNING YOUR PROFILE INTO AN ASSET IS IMPORTANT
The People Brands create the human face of an organisation. We are now living the WHO Era which is all about the emotional connection with the customer. The modern consumer trusts people-led brands that are on purpose over organisations that tend to be faceless.
Businesses now need a way to lead with the human voice of the organisation to create trust and customer loyalty. This allows consumers to emotionally connect with their business.
WHO WOULD BENEFIT?
All senior leaders, especially C-suite and those in customer-facing roles.
What will you get out of it?
Discover your personal brand, and unique voice and expand your channel and networks for engaging with your audience. It’s not about self-promotion, it’s about authentically bringing what is exceptional to you and learning how to apply it, allowing you to bring value to both the business and yourself, as you live your personal brand every day.
During the course you will:
- Create your PERSONAL BRAND to align with the macro voice THE CORPORATE BRAND
- Discover your Personal Brand
- Get underneath the personal brand DESIGN your brand
- Form the personality of your personal brand
- Create your micro voice
- Craft your online voice
- Create your tone of voice, how you will be heard
- Have clarity on who you are talking to / who could you be talking to
- Discover what topics you can talk about
- Define how you are showing up online your ‘Google Fame’
