Business DNA

13 Modules

Our Business DNA curriculum is designed to give you everything you need
to build your business brand blueprint for growth.

We teach you how to define your purpose-led vision for growth, identify the trends and patterns in your industry, the market gaps in your industry and understand how to make strategic brand choices. We will also help you to identify your brand assets to create a profitable and sustainable business model and a higher valuation .


Most people build their business around product. Market leaders build their business around brand. Once we’ve identified your brand asset, there are three key areas we explore to design your DNA: your gap, your game and your story. These give you the blueprint from which to build your business. When people recognise their true gap in the market it enables them to build the bigger value in their business.

The upcoming start dates and times for the 5 -week guided live-online program is as follows:


Monday 10th and Tuesday 11th October 2022 | 9am – 5pm each day (London, UK)

Classes will run for two days in person at a London location led by Linzi Boyd. Please register for the class by clicking the icon below and selecting “Take this Course” on “Business DNA Online/Offline” to continue to the shopping cart. Upon registering, further details will be sent to you.
The self-guided course is available to take at any time but does not include live sessions.