Sf brand strategy & marketing – hotels

I help hotels differentiate themselves better from the competition in order to be chosen for reasons that are not exclusively price related. within the luxury hospitality sector, the market has become very crowded, from the point of view of the consumer it resembles a sea of sameness. hotels need to work on their positioning, one that allows them to highlight their story, their differentiators and speak directly to their most suited audience. i work with corporate and executive teams to find their story, their positioning, and create a plan to communicate it outwards and ensure that it is applied to the guest experience.

Hotel groups ceos, cmos, gms, mds,brand teams who are looking to strengthen their hotels and hotel brands’ identities. hotel investment funds refurbishing or building hotels who want to ensure their projects hit the market with a strong message that reduces their ramp-up to generating profits. we take the positioning and apply it to their sales and marketing strategy, and to their guest experiences. we help them spread their unique story by crafting together a compelling campaign with fabulous images, creative and copy. by matching the best designers, photographers and editors we provide a 360 degree solution. all this is done with the knowledge gained after 25 years working internationally in the luxury hotel industry. based in spain we have clients in dubai, hong kong, london, boston, madrid, riyadh and mallorca.