Description

Business DNA is split in to 5 Chapters; Vision, Gap, Who, Purpose, Asset and Pitch. Each Chapter is then split into lessons and then bite size topics. The course teaches you how to identify your brand assets to create a higher valuation and how to build a profitable and sustainable business model around your purpose.

To do this we will help you:

• Find your brand assets for growth
• Define your vision for growth
• Identify what is the number that you’re building your business value for scale
• Understand how to grow your business from the top-down, brand-led as opposed to the bottom-up, sales-led
• Discover your industry gaps to be a market leader
• Identify the trends and patterns in your industry
• Understand how to make strategic brand choices
• Identify who you are talking to and who you need to talk to achieve your growth

Align your purpose with profit:

• Define what you want to be known for
• Combine your commercial business with your purpose to build a self- sustaining business model
• Uncover your business core asset to become an asset-led growth company
• Identify what core asset of your business will drive your valuation in the future
• Outline what your business is today, tomorrow and in the future