Description

The Business DNA curriculum is designed to give you everything you need to build your business brand blueprint for growth.

We teach you how to define your purpose-led vision for growth, identify the trends and patterns in your industry, the market gaps in your industry, and understand how to make strategic brand choices. We will also help you to identify your brand assets to create a profitable and sustainable business model and a higher valuation.

To do this we will help you:

• Find your brand assets for growth
• Define your vision for growth
• Identify what is the number that you’re building your business value for scale
• Understand how to grow your business from the top-down, brand-led as opposed to the bottom-up, sales-led
• Discover your industry gaps to be a market leader
• Identify the trends and patterns in your industry
• Understand how to make strategic brand choices
• Identify who you are talking to and who you need to talk to achieve your growth

Align your purpose with profit:

• Define what you want to be known for
• Combine your commercial business with your purpose to build a self- sustaining business model
• Uncover your business core asset to become an asset-led growth company
• Identify what core asset of your business will drive your valuation in the future
• Outline what your business is today, tomorrow and in the future