Business DNA Curriculum

Business DNA is split in to 5 Chapters; Vision, Gap, Who, Purpose, Asset and Pitch. Each Chapter is then split into lessons and then bite size topics. The course teaches you how to identify your brand assets to create a higher valuation and how to build a profitable and sustainable business model around your purpose.

To do this we will help you:

Find your brand assets for growth
Define your vision for growth
Identify what is the number that you’re building your business value for scale
Understand how to grow your business from the top-down, brand-led as opposed to the bottom-up, sales-led
Discover your industry gaps to be a market leader
Identify the trends and patterns in your industry
Understand how to make strategic brand choices
Identify who you are talking to and who you need to talk to achieve your growth

Align your purpose with profit:

Define what you want to be known for
Combine your commercial business with your purpose to build a self- sustaining business model
Uncover your business core asset to become an asset-led growth company
Identify what core asset of your business will drive your valuation in the future
Outline what your business is today, tomorrow and in the future