Course Content
CHAPTER: ASSET
CHAPTER: Pitch
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Course Details
Business DNA is split in to 5 Chapters; Vision, Gap, Who, Purpose, Asset and Pitch. Each Chapter is then split into lessons and then bite size topics. The course teaches you how to identify your brand assets to create a higher valuation and how to build a profitable and sustainable business model around your purpose.
To do this we will help you:
- Find your brand assets for growth
- Define your vision for growth
- Identify what is the number that you’re building your business value for scale
- Understand how to grow your business from the top-down, brand-led as opposed to the bottom-up, sales-led
- Discover your industry gaps to be a market leader
- Identify the trends and patterns in your industry
- Understand how to make strategic brand choices
- Identify who you are talking to and who you need to talk to achieve your growth
- Define what you want to be known for
- Combine your commercial business with your purpose to build a self- sustaining business model
- Uncover your business core asset to become an asset-led growth company
- Identify what core asset of your business will drive your valuation in the future
- Outline what your business is today, tomorrow and in the future
