Business DNA [Bonailie]

£1,850.00

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Description

Business DNA is split in to 5 Chapters; Vision, Gap, Who, Purpose, Asset and Pitch. Each Chapter is then split into lessons and then bite size topics. The course teaches you how to identify your brand assets to create a higher valuation and how to build a profitable and sustainable business model around your purpose.

To do this we will help you:

  • Find your brand assets for growth
  • Define your vision for growth
  • Identify what is the number that you’re building your business value for scale
  • Understand how to grow your business from the top-down, brand-led as opposed to the bottom-up, sales-led
  • Discover your industry gaps to be a market leader
  • Identify the trends and patterns in your industry
  • Understand how to make strategic brand choices
  • Identify who you are talking to and who you need to talk to achieve your growth

Align your purpose with profit:

  • Define what you want to be known for
  • Combine your commercial business with your purpose to build a self- sustaining business model
  • Uncover your business core asset to become an asset-led growth company
  • Identify what core asset of your business will drive your valuation in the future
  • Outline what your business is today, tomorrow and in the future

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